Continuing with their tradition of donating a part of opening week sales to charities, Disneynature has now partnered with Jane Goodall Institute (JGI) for their latest release ‘Chimpanzee’. The movie is set to release on April 20th Earth Day and for every ticket purchased during the opening week, Disneynature will make a donation to JGI as part of the “See CHIMPANZEE, Save Chimpanzees” program.
Disneynature’s latest offering is about a cute little chimpanzee named Oscar who lives with his family in Africa. Viewers will get to experience the real life adventures of the chimpanzee family as Oscar discovers new traits and tricks every day until an encounter with a rival chimpanzee group puts a stop to the carefree life.
Directed by Alastair Fothergill and Mark Linfield the movie has been narrated by Tim Allen.
What makes the film extra special though is the partnership with Jane Godall Institute. The organization was started by Jane Godall in the 1960s and has been one of the pioneering research institutes studying the behavior of chimpanzees. The institute also helps protect and preserve the species and is involved in education programmes too.
As part of the “See CHIMPANZEE, Save Chimpanzees” program 20 percent of the opening week sales of the movie will be donated to the institute which will use it for chimpanzee protection and conservation.
“The Jane Goodall Institute is proud to work so closely with Disneynature on the release of CHIMPANZEE,” said Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace.
“JGI has been working in Africa for almost 35 years following on from my research begun in 1960. We are thrilled to extend our impact and efforts through this collaboration to support and celebrate such a wonderful film. Together, we can truly make a difference and are thrilled to have Disneynature join our efforts to protect chimpanzee habitats, care for orphaned chimpanzees in the Republic of Congo and educate a new generation of young people and connect them to nature.”
Disneynature was launched in April 2008 to bring the world’s top nature filmmakers together to capture a variety of wildlife subjects and stories. Previously the movies “Earth,” “Oceans” and “African Cats” were produced by the label.
For these movies Disneynature also partnered with different organizations and donated to a particular cause. Three million trees were planted in Brazil’s Atlantic rainforest for 2009′s release “Earth.” In 2010 with the release of “Oceans”, a 40,000 acre marine reserve was protected in the Bahamas.
With the release of “African Cats” in 2011, a part of the sales was given to African Wildlife Foundation to preserve an important animal migration corridor between national parks in Kenya and Tanzania.
The film is definitely going to be a great way to bring in Earth Day this year.